@inproceedings{ribeiro_websci_2020, author = {Ribeiro, Filipe N. and Benevenuto, Fabr\'{\i}cio and Zagheni, Emilio }, title = {How Biased is the Population of Facebook Users? Comparing the Demographics of Facebook Users and Census Data to Generate Correction Factors}, year = {2020}, publisher = {Association for Computing Machinery}, address = {New York, NY, USA}, doi = {10.1145/3394231.3397923}, booktitle = {Proceedings of the 12th ACM Web Science Conference 2020}, numpages = {10}, keywords = {social media, advertising, census}, location = {Southampton, UK}, series = {WebSci '20} }